A/B tests

Why use this

Open A/B tests when you want to run a controlled experiment and decide based on data instead of opinion.

Benefits:

• Run controlled experiments without a separate tool
• Decide on data, not vibes
• Track variant performance over time, not just one snapshot
• Build a library of what actually moves your numbers

What this is

Experiments runs controlled A/B tests across subject lines, page copy, CTAs. Calls a winner once confidence is reached.

Who can access it

Owner, admin, member, viewer, agency, founder.

What it does

• Split traffic between variants.
• Track conversions.
• Apply statistical confidence.
• Auto-promote winner.

How to use it

1. Open /experiments.
2. New test. Pick subject and variants.
3. Set sample size.
4. Run.

Rules and limits

• Minimum sample to reach significance; surface warns if you stop early.