Enrich a lead with AI

Why use this

You enrich a thin lead with AI so you have signals to act on before reaching out.

Benefits:

• Adds company, role, and signals
• Three-minute turnaround
• Falls back to skip-trace when public data is sparse

Who this is for: Owner, Member. Time to complete: ~3 minutes. You''ll need: A lead with a name and a sliver of context.

Outcome

The lead gets enriched fields (company, role, signals).

Steps

1. Open /leads/[id].
2. Click Enrich.
3. Wait for the mission to finish.
4. Review added data.

What can go wrong

• Public data sparse: skip-trace instead.

Related

• help-leads-detail, workflow-owner-skip-trace-lead.